The Dallas Cowboys consolidate their global leadership by once again being
recognized as the most valuable sports brand on the planet. With a brand value
that has reached USD 2.9 billion, the franchise not only dominates the NFL market,
but also surpasses international soccer giants such as Real Madrid, which ranks
second worldwide with a value of USD 1.8 billion.
This remarkable growth of 28% over the previous year reflects the Cowboys';
success in optimizing their revenues and implementing a sound business strategy.
Factors such as increased ticket prices and a new television rights agreement have
been instrumental in this expansion. In addition, the team has been careful to
strengthen its brand image under the leadership of Charlotte Jones, brand director
and daughter of owner Jerry Jones. Her approach has been key to the Cowboys
remaining the most followed team in the NFL globally.
The Cowboys'; advantage is significant: their brand value is more than double that
of the San Francisco 49ers, the NFL's second-ranked brand, which reached USD
1.4 billion this year. This leadership is also reflected in the Brand Strength Index
(BSI), where the Cowboys score 85.1 out of 100, the highest in the league,
excelling in areas such as investment in talent, brand image and business
management.
The Cowboys'; success is no accident. Their sound strategy to maintain a winning
record and a consistent and attractive brand image has made this franchise a
symbol of success on and off the field. This approach has led to their brand value
surpassing that of the NFL's five least valuable franchises combined, reaffirming
the Cowboys'; dominance in the sports industry.
Star-Studded Dallas Cowboys are the World’s Most Valuable Sports Brand | Press
Release | Brand Finance Finance
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