NEWS AND COMMUNICATIONS

Within Mexico’s sports ecosystem, the Liga Mexicana de Béisbol (LMB)  has developed a sponsorship model that differs from other traditional sports properties. Rather than relying solely on mass audiences, the league has built its value around a key strategic asset: consistent regional presence . With teams located across multiple cities throughout the country and a season that spans several months, the LMB allows brands to maintain continuous contact with their audiences in e

In recent years, Mexico has established itself as one of the most relevant markets for the global live entertainment industry. What once represented a stop within international tour routing has now become a strategic destination  in the calendars of the world’s biggest artists. This shift is not accidental. It reflects a combination of factors that have strengthened the country’s position as one of the most active territories for concerts, festivals, and large-scale music exp

Mexico’s event calendar for 2026 will be exceptional. Established cultural festivals, major international sporting events, and—most notably—a historic FIFA World Cup 2026  hosted across North America will place the country at the center of the global conversation. However, the most important shift is not only in the event agenda itself. It lies in how brands are rethinking the way they participate in these moments. Sponsorship is evolving rapidly, driven by new audience expec