The “Z” and “Alpha” Changed Our Game: The New Reality of Sponsorships in 2024-2025
The evolution in consumer behavior of the “Z” and “Alpha” generations has brought with it new expectations of brands and their products....
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NEWS AND COMMUNICATIONS
- Aug 28
- 2 min
The Impact of Sports Sponsorships in the Coming Years (2024 and Beyond)
Growing Awareness and Power of Fans In the coming years, we can expect fans to continue to increase their awareness and exert greater...
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- Aug 6
- 2 min
Closing the Gap between Purchase Intent and Action on Sponsorships in 2024
On many occasions, we have stated that sponsorship generates purchase intent for brand partners. Increased positive brand recall...
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