NEWS AND COMMUNICATIONS

OFFICIAL SPONSOR Official rights create a sense of belonging. Official rights generate value. Official status builds long-term brand equity. Official sponsors are recognized as part of the event. Sponsorship rights provide access, exclusivity, and legal protection. Investment in official rights translates into valuable brand assets. Official sponsors gain access to logos, visual identity, intellectual property, fan communities, content opportunities, and exclusive experiences

The 2026 World Cup will mark a milestone in soccer history, bringing together 48 national teams and 104 matches for the first time ever. Beyond the change in format, this expansion represents an unprecedented opportunity for brands, sponsors, and media organizations. More matches mean larger audiences, more content, and more opportunities to spark conversations and connect with fans. Each match will create new possibilities for delivering relevant experiences and strengthenin

Different genres coexist within the same month: - Global pop - Latin urban - Legacy rock - Indie culture And that completely changes how brands should approach sponsorship. Because sponsoring a System of a Down concert isn’t the same as sponsoring one by J Balvin. Not because of size, but because of audience type, context, and culture. According to music consumption reports, genres build communities with distinct behaviors, values, and levels of engagement. 👉 That’s where it