NEWS AND COMMUNICATIONS

Different genres coexist within the same month: - Global pop - Latin urban - Legacy rock - Indie culture And that completely changes how brands should approach sponsorship. Because sponsoring a System of a Down concert isn’t the same as sponsoring one by J Balvin. Not because of size, but because of audience type, context, and culture. According to music consumption reports, genres build communities with distinct behaviors, values, and levels of engagement. 👉 That’s where it

But more than the brands themselves, what’s interesting is how they’re distributed. On one hand, the FIFA Partners: - Adidas (official kit) - Coca-Cola (beverages) - Visa (official payments) - Hyundai-Kia (mobility) - Qatar Airways (official airline) - Lenovo (technology) - Aramco (energy) Brands that don’t sponsor a single event, but rather the entire FIFA platform. Then, the sponsors of this edition. That’s where experiences, content, and retail really come to life. And fin

FIFA announced a partnership to integrate official content, creators, and digital experiences leading up to the tournament. And that changes how the conversation is shaped. Today, soccer isn’t just broadcast. It’s edited, shared, and discussed in real time. It’s clear: 🎥 Content designed for platforms. 👥 Creators as part of the ecosystem. 📱 Audiences that participate, not just consume. 🌍 Global reach from a single channel. This opens up a new way of understanding sponsors