Corona Capital 2025: A Century of History Celebrated Through Music
- Smart Sponsorship
- Nov 10, 2025
- 2 min read
By SMART Sponsorship Evolution
In 2025, Corona, the most recognized Mexican beer in the world, celebrates 100 years of history — and it’s doing it the way it knows best: by bringing people together.
Corona Capital 2025, taking place from November 14 to 16 at the Autódromo Hermanos Rodríguez, will be more than just a festival — it will be the culmination of a century in which the brand has carried Mexico’s name to every corner of the planet.
From Mexico to the World
Since its first bottle in 1925, Corona was born with a simple promise: to enjoy life under the sun. A hundred years later, that essence remains alive. Today, the brand is synonymous with relaxation, freedom, and Mexican pride — a beer that’s not only enjoyed but also felt as part of the national identity.
Corona Capital 2025 marks this milestone with a lineup featuring Foo Fighters, Linkin Park, Chappell Roan, Vampire Weekend, Deftones, and Weezer, among many others. Every chord will celebrate what Corona has built: moments that unite people through music, friendship, and the joy of living to the fullest.
A Centennial with Purpose
Under the slogan “100 Years of Opening the World,” the brand is preparing a unique sensory experience within the festival: interactive zones, immersive installations, commemorative merchandise, and a global campaign that highlights the power of Mexican roots on an international stage.
Corona doesn’t just sponsor the event — it inspires it. Its presence at Corona Capital 2025 is a statement of purpose: Mexico doesn’t just export beer — it exports culture, energy, and life.
The Legacy of an Eternal Brand
In one century, Corona has transcended bottles and beaches, stadiums and festivals, palm trees and stage lights. Today, its name doesn’t just crown a bottle — it crowns a festival, a generation, and a story that continues to toast to Mexico.
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