Soccer is, in many ways, modern rock and roll. When a brand invests in sponsorship, it is not just buying visibility, it is buying status, prestige and access to a global community. Soccer is an event and an international currency. It's the human version of Formula 1, but with the difference that you can get involved and feel part of the team.
For those who immerse themselves in the world of soccer, there is a level of satisfaction and joy that is hard to match. Business networks are woven around the most popular sport on the planet. Wherever you go for business, people want to talk about soccer. It's the most common icebreaker and, in my opinion, the most fun. This applies to larger companies as well as smaller ones.
The opportunity to entertain business partners, customers and suppliers at a soccer stadium is a powerful business tool, especially in the world of international business with the global reach of television in 2024. Soccer not only connects people, it also opens doors and creates invaluable opportunities.
- Nick Thompson
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