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  • Writer's pictureSmart Sponsorship

 Segmenting male and female football is a good business strategy.

The lesson learned from top European clubs is that there is an opportunity to have independent revenue for women's football teams through sponsorship. Most of these clubs use this revenue to continue developing their women's teams and achieve more results, recognition, and sponsorships. A virtuous circle that continues to grow in Europe. Brands can also participate with sponsorship agreements that enhance values such as equality, inclusion, and innovation. Visa, for example, has announced its commitment to match its marketing spending on women's football with the budget spent on the 2018 FIFA World Cup in Russia.

The FIFA Women's World Cup, which started on July 20, has already sold over a million tickets, making it the event

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