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NEWS AND COMMUNICATIONS
The History of Streaming: From the Beginnings to the Digital Revolution
The history of streaming is the story of the digital transformation in content consumption. Since the 1990s, streaming has revolutionized...
Oct 2, 20242 min read
The Evolution of Sponsorship
The Evolution of Sponsorships: A Journey Through Time Sponsorship, as we know it today, has deep roots dating back to antiquity....
Sep 25, 20242 min read
The “Z” and “Alpha” Changed Our Game: The New Reality of Sponsorships in 2024-2025
The evolution in consumer behavior of the “Z” and “Alpha” generations has brought with it new expectations of brands and their products....
Aug 28, 20242 min read
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