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NEWS AND COMMUNICATIONS

Why are music festivals a gold mine for brands?

Why are music festivals a gold mine for brands?

Why are music festivals a gold mine for brands?

Music festivals are no longer just concerts; they have become true experiences that mark the lives of those who attend. In a world where...

Feb 272 min read

Disadvantages of a 100% Digital and Social Media Advertising Campaign – What’s to Lose and What’s to Gain?

Disadvantages of a 100% Digital and Social Media Advertising Campaign – What’s to Lose and What’s to Gain?

Disadvantages of a 100% Digital and Social Media Advertising Campaign – What’s to Lose and What’s to Gain?

At SMART, we believe that a 100% digital advertising campaign might not be the best option. This was proven by The School of Marketing...

Jan 282 min read

HOW DO PROFESSIONAL SPORTS, MUSICAL EVENTS AND ENTERTAINMENT IN THEATERS AND AMUSEMENT PARKS CONTRIBUTE TO THE MEXICAN ECONOMY?

HOW DO PROFESSIONAL SPORTS, MUSICAL EVENTS AND ENTERTAINMENT IN THEATERS AND AMUSEMENT PARKS CONTRIBUTE TO THE MEXICAN ECONOMY?

HOW DO PROFESSIONAL SPORTS, MUSICAL EVENTS AND ENTERTAINMENT IN THEATERS AND AMUSEMENT PARKS CONTRIBUTE TO THE MEXICAN ECONOMY?

Professional sports, musical events, theater, and amusement park entertainment contribute significantly to the Mexican economy in several...

Jan 272 min read

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