NEWS AND COMMUNICATIONS

In Formula 1, some brands don't just aim to be present at a single race; they want to be part of the entire season. Partnerships like Oracle with Red Bull Racing and HP with Ferrari—alongside global partners such as Lenovo, Heineken, and DHL—demonstrate how a sponsorship can remain active throughout the calendar. Every Grand Prix opens up new touchpoints: broadcasts, content, cars, team gear, hospitality, and fan experiences. Repetition transforms mere presence into a true br

Argentina will once again take center stage in its 19th FIFA World Cup™ when it arrives in the United States, Canada, and Mexico in 2026...

What do an iconic venue, a band called Boy Hits Car and a dump truck have in common? A true story that sounds like it was written by a...

Did you know that Coldplay, Charli XCX or Iron Maiden started playing in small independent venues in London? The city has launched...