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The SMART Sponsorship Evolution valuation service presents objective and accurate determinations of the value of a sponsorship, providing a solid price justification and certifying that the value of the sponsorship corresponds to the benefits included.

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This valuation service is based on the universal standard system for determining the fair market value to be paid for a sponsorship and is performed in accordance with the expertise of SMART Sponsorship Evolution.


Our methodology monitors, investigates, analyzes and qualitatively and quantitatively assesses brand presence and communication effectiveness in content such as:

  • Media Coverage

  • Advertising Spill

  • Television Broadcast

  • ​On Site

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