Sponsorship Trends
There are no precedents. Big changes are happening. They change
our habits, our priorities. The world, as we know it,
it will not be the same. The crisis poses great challenges, but at the same time, great
opportunities. Resilience, solidarity and reinvention are words
keys to move forward.
SPONSORSHIP FINDS A WINDOW
Brands look for ways to continue being present on people's pulse, reacting to what is generating impact. Today more than ever, we must be present in the lives of consumers, in an organic, positive, and empathetic way. Brands are migrating their sponsorship efforts to social media, they are supporting and becoming present in the lives of consumers, providing their virtual services for free. IG and YouTube have become channels that generate entertainment content. The actors and singers unite to continue being present in the lives of their fans.
DIGITAL MARKETING IN PANDEMIC TIMES
In the coming months, companies will depend more than ever on their digital strategy. In many cases it will be the decisive factor in overcoming the difficult times that lie ahead.
The unprecedented temporary disappearance of channels related to live events and conferences, and the increasing barriers in face-to-face business, pose an enormous challenge. The key to resilience is the development of ongoing contingencies to mitigate this loss.
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