Flow Fest 2024 Rocked with All the Urban Attitude and Power That Only New Mix Knows How to Bring!
Flow Fest 2024 rocked with all the urban attitude and energy that only New Mix can deliver! As the official sponsor, the brand made its presence felt throughout the weekend at the Autódromo Hermanos Rodríguez, where thousands of attendees experienced a unique blend of music, energy, and dynamism thanks to the special initiatives New Mix prepared for this iconic festival.
An Unstoppable Event: 179,701 Attendees and an Unstoppable Rhythm
Flow Fest 2024 saw an impressive turnout of 179,701 attendees over the two-day festival, reflecting the rise of urban music and reggaeton among Mexican audiences. On Saturday, the event drew 93,988 attendees, while Sunday’s attendance reached 85,713. This phenomenon highlights how urban genres, which have captivated new generations, are deeply ingrained in the public’s musical tastes.
The New Mix Party: Experiences That Leave a Mark
Throughout the event, New Mix not only sponsored the festival but also offered attendees a series of interactive experiences that became the most memorable moments of the weekend. The New Mix booth was a central gathering point, where NewMixers could recharge and snap their best selfies in a spectacular immersive tunnel designed just for the occasion. The brand also set up a Pump It Up, where fans showed off their best perreo moves surrounded by fluorescent lights and inspirational phrases to keep the festival's flow alive.
More Flow with the Tooth Gem Station and Sticker Station
But that wasn’t all: New Mix took the experience even further with the Tooth Gem Station, where attendees could add some sparkle to their smile with the famous “bellakos teeth”, perfect for the night of perreo. Additionally, the Sticker Station allowed fans to personalize their belongings with the festival's unique style, and the portable dressing room offered surprise outfit transformations that left everyone in awe.
To immortalize these moments, New Mix encouraged attendees to share their photos and videos on social media using the hashtag #MixDeBellakeo, creating a viral wave of content that continued to resonate across platforms long after the festival had ended.
The Best Urban Artists: New Mix to the Rhythm of Flow Fest
Flow Fest 2024 was filled with unforgettable performances by some of the biggest names in the urban genre. On the first day, Anuel AA, Rauw Alejandro, and Sebastián Yatra got the crowd singing and dancing, while on Sunday, Arcángel, Rels B, Becky G, and Chencho Corleone took perreo to a whole new level. New Mix was present at every moment, offering the perfect drink to complement the party.
An Event to Remember
Thanks to its energy and deep connection with the audience, New Mix made Flow Fest 2024 an epic experience that will remain in the memory of all attendees.
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