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MARKET RESEARCH SERVICES IN SPONSORSHIPS

With psychographic segmentation data, promoters and sponsors can have a complete x-ray of the reach they are obtaining; identify attitudes and preferences in relevant activations/promotions; better determine affinity with brands and be able to effectively measure the effectiveness of their communication.

Image by Jimmy Conover

01

Attitudes and lifestyles.

02

Media consumption.

03

Consumption of products and brands.

04

Habits of attending events and shows.

05

Level of enthusiasm.

06

Propensity to purchase products from sponsors.

07

Reminder of sponsors.

08

Attitude towards sponsors.

09

Participation in activations.

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