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NEWS AND COMMUNICATIONS


The Dallas Cowboys: The World's Most Valuable Sports Brand for the Third Consecutive Year
The Dallas Cowboys consolidate their global leadership by once again being recognized as the most valuable sports brand on the planet....
Nov 21, 20242 min read
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Real Madrid Regains the Throne: Returns as the Most Valuable and Strongest Football Brand in the World in 2024.
Real Madrid  is once again crowned the world's most valuable and strongest soccer club, unseating Manchester City FC  in Brand Finance...
Oct 15, 20242 min read
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The Importance of the Commercial Sector in a Sports Club:
A Key Strategic Approach for Sustainable Growth In an increasingly competitive and globalized environment, sports clubs must understand...
Oct 9, 20242 min read
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