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NEWS AND COMMUNICATIONS

Live Consumer Experience: Keys to Making a Sponsorship Memorable

Live Consumer Experience: Keys to Making a Sponsorship Memorable

Live Consumer Experience: Keys to Making a Sponsorship Memorable

In a market where brands are competing for the public's attention, live sponsorships have become a powerful tool to connect with...

Feb 272 min read

Why are music festivals a gold mine for brands?

Why are music festivals a gold mine for brands?

Why are music festivals a gold mine for brands?

Music festivals are no longer just concerts; they have become true experiences that mark the lives of those who attend. In a world where...

Feb 272 min read

Disadvantages of a 100% Digital and Social Media Advertising Campaign – What’s to Lose and What’s to Gain?

Disadvantages of a 100% Digital and Social Media Advertising Campaign – What’s to Lose and What’s to Gain?

Disadvantages of a 100% Digital and Social Media Advertising Campaign – What’s to Lose and What’s to Gain?

At SMART, we believe that a 100% digital advertising campaign might not be the best option. This was proven by The School of Marketing...

Jan 282 min read

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