NEWS AND COMMUNICATIONS

But more than the brands themselves, what’s interesting is how they’re distributed. On one hand, the FIFA Partners: - Adidas (official kit) - Coca-Cola (beverages) - Visa (official payments) - Hyundai-Kia (mobility) - Qatar Airways (official airline) - Lenovo (technology) - Aramco (energy) Brands that don’t sponsor a single event, but rather the entire FIFA platform. Then, the sponsors of this edition. That’s where experiences, content, and retail really come to life. And fin

FIFA announced a partnership to integrate official content, creators, and digital experiences leading up to the tournament. And that changes how the conversation is shaped. Today, soccer isn’t just broadcast. It’s edited, shared, and discussed in real time. It’s clear: 🎥 Content designed for platforms. 👥 Creators as part of the ecosystem. 📱 Audiences that participate, not just consume. 🌍 Global reach from a single channel. This opens up a new way of understanding sponsors

Within Mexico’s sports ecosystem, the Liga Mexicana de Béisbol (LMB) has developed a sponsorship model that differs from other traditional sports properties. Rather than relying solely on mass audiences, the league has built its value around a key strategic asset: consistent regional presence . With teams located across multiple cities throughout the country and a season that spans several months, the LMB allows brands to maintain continuous contact with their audiences in e