NEWS AND COMMUNICATIONS

In Formula 1, some brands don't just aim to be present at a single race; they want to be part of the entire season. Partnerships like Oracle with Red Bull Racing and HP with Ferrari—alongside global partners such as Lenovo, Heineken, and DHL—demonstrate how a sponsorship can remain active throughout the calendar. Every Grand Prix opens up new touchpoints: broadcasts, content, cars, team gear, hospitality, and fan experiences. Repetition transforms mere presence into a true br